The Association of Equipment Manufacturers (AEM) announces the winners in its annual “Measures of Success” marketing awards program, which is conducted under the auspices of AEM’s Publications in Construction and Agriculture (PICA) subgroup. Winning companies come from across the U.S. and Canada.
PICA also named Jane Cooper of Cooper Hong Inc., St. Charles, Ill., as the Public Relations Person of the Year for her reliability, accuracy, quality of information, trustworthiness, integrity and level of experience.
The AEM-PICA awards recognize excellence in off-road equipment industry marketing communications and honor outstanding industry efforts as an educational example of “best practices.” The awards also aim to promote to a wider audience the important role that marketing communications plays in a company’s business success.
A special award of excellence goes to the winning entry receiving the highest score overall from the judges. Winning this award was Sandvik of Smyrna, Ga., with Rhea + Kaiser of Naperville, Ill., for its entry in the direct mail single piece category (over $50 million in sales division).
The PICA “Measures of Success” awards program is open to off-road equipment manufacturers and industry service providers. Award categories include magazine ads, product literature, direct mail and press kits, broken out by sales divisions (over/under $50 million).
Entries are judged by a panel of business-to-business agencies, industrial marketers, university marketing communications professors and PICA publishers. Press kits are evaluated by PICA industry editors. Judges score the entries independently, and the AEM statistical department tabulates the scores. The number of awards given in each category and division is determined by the judges based on entries received.
PICA is AEM’s product-specific group for off-road equipment manufacturing industry media. The group promotes high operating standards among trade media worldwide and fosters continuing educational and informational exchanges between manufacturers (and other industry suppliers) and the industry press. For a full list of the winners, go to www.aem.org. For more information about PICA and its “Measures of Success” awards program, contact AEM by phone at 414/272-0943 or visit AEM online at www.aem.org (see Links and Directories).
Winners of PICA “Measures of Success” marketing awards:
“Platinum” Award for Highest Score Overall:
Sandvik, Smyrna, Ga. / Rhea + Kaiser, Naperville, Ill. (Direct Mail Single Piece Over $50 million division).
Direct Mail – Campaign (Over $50 Million Division): 1st: Doosan Infracore America, Suwanee, Ga. / Bigelow Advertising, Atlanta.
Direct Mail – Campaign (Under $50 Million Division): 1st: Atlas Copco Construction Equipment LLC, Westfield, Mass. / The Promersberger Co., Fargo, N.D.
Direct Mail – Single Piece (Over $50 Million Division): 1st: Sandvik, Smyrna, Ga. / Rhea + Kaiser, Naperville, Ill.
Direct Mail – Single Piece (Under $50 Million Division): 1st: Jenny Products Inc., Somerset, Pa. / The Promersberger Co., Fargo, N.D.
Magazine Ad – Series (Over $50 Million Division): 1st -Tie: Doosan Infracore America, Suwanee, Ga. / Bigelow Advertising, Atlanta; Terex Construction Americas, Redmond, Wash. / Performance Marketing, West Des Moines, Iowa.
Magazine Ad – Series (Under $50 Million Division): 1st: Krone NA Inc., Memphis, Tenn. / Paulsen Marketing, Sioux Falls, S.D.
Magazine Ad – Single (Over $50 Million Division): 1st: Kubota Tractor Corp., Torrance, Calif. / Paulsen Marketing, Sioux Falls, S.D.
Magazine Ad – Single (Under $50 Million Division): 1st: MICO Inc., North Mankato, Minn. / The Promersberger Co., Fargo, N.D.
Press Kits (Over $50 Million Division): 1st: Vermeer Corp., Pella, Iowa / Two Rivers Marketing, Des Moines, Iowa.
Press Kits (Under $50 Million Division): 1st: Champion Motor Graders, Charlotte, N.C. / Marketing Strategies & Solutions, London, Ont.
Product Literature (Over $50 Million Division): 1st: Case Construction Equipment, Racine, Wis. / Cooper Hong Inc., St. Charles, Ill.
Product Literature (Under $50 Million Division): 1st: ICS Blount Inc., Portland, Ore.
