Rental Service Corp. announces brand name change at ConExpo-Con/Agg 2005

Rental Service Corp. announced it is changing its brand name to RSC Equipment Rental. Over the past few years the company has consolidated a number of large and small acquisitions into one streamlined corporation.

"Becoming and remaining the best equipment rental company for our customers is our goal and vision," said Tom Zorn, president and CEO of RSC Equipment Rental. "For our company, the next step is to start communicating our competitive advantages and promise of a better experience to customers through a powerful brand."

RSC Equipment Rental will represent all of the RSC and Prime industrial locations throughout the U.S. and Canada, while Prime Energy, focusing on oil-free air rentals, will retain its name.