The New Jersey Department of Transportation (NJDOT) has launched its Roadway Safety Public Awareness Program, an effort aimed at addressing dangerous driving behaviors and promoting safety as a way of life.
The program, which will run through the end of the year, will deliver safety messaging on billboards, radio stations, digital platforms and social media.
The program is designed to resonate with roadway users on a personal level, underscoring the real and potentially tragic consequences of distracted driving, speeding and driving under the influence.
The program uses two creative approaches to convey the safety messaging: The “What If” approach speaks directly to motorists, asking them to consider the potentially fatal consequences of their unsafe driving behaviors.
The “Respect” approach, which will start in October, aims to change underlying attitudes and restore respect and civility on our roadways.
New Jersey Gov. Phil Murphy discussed in a press release the far reaching and often tragic consequences from unsafe driving that are preventable.
“Too many motorists have developed bad habits behind the wheel – and that is costing lives. This public awareness program is one way to remind people we have a shared responsibility to keep one another other safe on our roadways.”
“People know they shouldn’t text and drive, speed through work zones, or get behind the wheel while intoxicated – but too often, they do it anyway,” said Fran O’Connor, NJDOT Commissioner, in a statement. “That’s why this program is less about educating and more about creating an emotional connection that encourages real behavior change. We want safety to become a way of life.”
Source: New Jersey Department of Transportation, WRNJradio.com
