Strategic Leasing for Fleet Expansion: A Case Study

Jan. 17, 2025
A Texas-based crane rental company partnered with Equify Financial to lease a $5.53 million Liebherr all-terrain crane, enhancing their fleet and market position while preserving liquidity.

For over four decades, a Texas-based crane rental, rigging, and trucking company has been a cornerstone in the heavy-lift industry, providing reliable and specialized equipment services across multiple sectors. To meet increasing customer demand and secure a competitive edge, the company sought to expand its fleet with a state-of-the-art hydraulic all-terrain crane.

Despite strong profitability and a 6% revenue increase over the previous fiscal year, the company faced liquidity constraints, with a current ratio of 0.86 and a quick ratio of 0.66. These figures indicated potential challenges in meeting short-term obligations, making a substantial upfront purchase financially imprudent. The need to maintain operational cash flow while acquiring a high-value asset necessitated a strategic financial approach.

The company turned to Equify Financial, a trusted partner since 2012, to structure a leasing solution for acquiring the 2024 Liebherr LTM hydraulic all-terrain crane, valued at $5.53 million. This approach allowed the company to integrate the advanced crane into their operations without disrupting cash flow. Equify tailored the lease payments to align with the company's financial framework, ensuring affordability and financial stability.

The addition of the Liebherr crane enabled the company to undertake larger, higher-margin projects, thereby enhancing their competitive standing and revenue potential. The decision to lease preserved liquidity, allowing for continued operational efficiency and growth. This strategic move reflects the company's commitment to long-term success and adaptability in a dynamic market.

By leveraging Equify Financial's leasing solutions, the company effectively expanded its fleet and market capabilities while maintaining financial health. This case exemplifies how strategic financial partnerships can facilitate growth and operational excellence.

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