TRANSIT: Uber, TransLoc team up to link with public transportation

TransLoc has partnered with Uber in order to better ally itself with public transit agencies. The partnership is intended to marry the strengths of public transit with the convenience and reliability of ride-sharing applications such as Uber.

TransLoc, which builds technology products for public transit passengers and agencies, will integrate Uber into the TransLoc Rider app, a smartphone application that provides real-time bus tracking and route planning.

The integration will allow passengers to plan trips that combine public transportation with Uber rides and walking, TransLoc officials said. The idea is to offer Uber as a way for passengers to get from home to a transit stop, and from transit stops to their destinations.

Public transit agencies lose many potential riders because they lack options getting to or from the bus or train stop, TransLoc said.

The technology integration will debut in mid-February.